Hi there! We are Be and Bear, a heart-led brand for little dreamers with big personalities.

If you’ve been with us since the early days, hello again! And if you’re just arriving, welcome to our little world.

Be and Bear was born in Brazil in 2018 in Ribeirão Preto, Brazil, created by Bernardo’s mom (the “Be” in our name!), grandma, and godmother (yep, this is a real family story!). From the beginning, we’ve created comfy, neutral pieces designed to move with kids and allow them to feel confident. Clothes that don’t box them in. Just simple, timeless styles that let them feel free and celebrate who they are, just as they are. And guess what? Our little brand grew… and grew… and grew! So much so, that now it’s time for a new adventure. Be and Bear has packed its (adorable) bags and flown all the way from Brazil to the magical island of Bali, where a fairy godmother who believed deeply in our story is now helping write its next chapter. Be and Bear is now growing across new borders, new cultures and new communities.

But here’s what’s most important: our heart, our mission and our values remain exactly the same. We’re still all about handmade pieces, made with care and intention, designed to give little ones the comfort and confidence to express their true selves. That will never change. So, to everyone who has been part of our journey, thank you for the love. And to all the new friends we’ve yet to meet in Bali and beyond, welcome! There’s so much magic ahead.

The world is waiting, little bear